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Better Ads Standard for short-form video announced
Read more about "Better Ads Standard for short-form video announced"The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…
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Advertising & policyDigital policyWebinar: Better Ads Standards
Read more about "Webinar: Better Ads Standards"Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards…
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Ad fraudProgrammatic & ad techAgencies & partnersAgency remunerationAdvertising & policyAgency managementIn-housingMarketing structureDigital media transformationThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertisingGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraudAdvertising & policyAd techPrivacy & techCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Advertising & policyTrends & forecastsPrivacy & techEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationAdvertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Advertising & policyBetter Ads Standards (2017)
Read more about "Better Ads Standards (2017)"The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…